The world's most-beloved champage introduces first champagne especially created to be enjoyed over ice.
WHO: Speical guest of Moët & Chandon
WHAT: Moët & Chandon Ice Impérial Launch Party
WHERE: The Sales Pavilion at Keeneland (4201 Versailles Road)
WHEN: Friday, April 10, 10:00 a.m.- 1:00 p.m.
WHY: To celebrate the Lexington, KY launch of Moët & Chandon Ice Impérial, the world's first champagne especially created to be enjoyed over ice. Ice Impérial embodies the House's pioneering spirit of champagne innovation and the creation of new traditons. We invite you to partake in this fresh, fun new Champagne experience with a tasting before heading off to the races.
BACKGROUND: Moët & Chandon, the legendary House founded in 1743, creates the world's most loved champagne. Since the first days of its creation, Moët & Chandon has always expressed its pionnering spirit making bold, innovative moves and creating new traditions with style, elegance and glamour. Faithful to its tradition of innovation, Moët & Chandon revolutionizes the world of champagne with break-through creation: Moët & Chandon Ice Impérial. The first champagne created to be served on ice cubes, Moët Ice embodies the freedom and beauty of a summer party with friends, fun, and sun. Cool and fresh, Moët Ice breaks all the rules, bringing freshmness and modernity to the next generation of luxury. Moët Ice Impérial's champagne blend was expertly developed by Chef de Benoît Gouez from the House's signature crus, to intensify the taste experience of icy freshness and powerful aromas of tropical fruits.
Moët & Chandon, the champage of success and glamour since 1743. Renowned for its legendary style, achievements and pioneering spirit, Moët & Chandon is the Maison that introduced champagne to the world. Synonymous with the most venerable traditions and the most modern celebrations, Moët & Chandon has celebrated life's memorable and triumphant moments with panache for more than 270 years. For Moët & Chandon, success is a matter of style.
Moët & Chandon shares the champagne with the world, offering a range of unique wines for every occasion, mood and palate. From the iconic Moët Impérial to the Grand Vintage Collection, the extroverted Moët Rosé Impérial to the innovative Moët Ice Impérial, each champagne dazzles and delights with bright fruitiness, an enticing palate and an elegant maturity.