Advertise Your Business
Top Marketing has a variety of ways to help grow your business: Do you need to promote or improve:
| More Name Awareness | Educate Customers | Generate New Customers |
| Counter Attack Competitors | Reinforce Market Position | Build Store Traffic |
| Expand Demographics | Reinforce Existing Marketing | Overcome Misconception |
| Change Image | Advertise Location | Promote New Merchandise |
| Promote New Service | Move Old Inventory | Grand Openings |
| Drive Web Traffic | Build Internal Morale | Recruitment/Personnel |
| Use Available Co-op | Promote Social Media | Generate "Buzz" |
| Create Promotion | Coupons | Build Social Media |
TOP MARKETING will increase your ROI with:
Proven MAGAZINE Advertising The power of print! Every Great City has One Great Magazine that EVERYONE reads. Lexington and Central Kentucky has TOPS Magazine. Ask about our budget billing option.
Powerful ONLINE Marketing TopsInLex.com is one of this area's most popular websites. Thousands of visitors every day. Your ad can be seen at least 150,000 times per month starting at 450/mo.
Effective EMAIL Marketing Every week, Tops sends out email blasts to our loyal readers and you can place an ad within the content of our emails. Very cost effective way to reach existing and new customers.
Advertisers can choose to advertise their business on each property or save money by bundling all 3 together and get maximum reach, impact and ROI!
Testimonials
The best thing about TOPS in Lex is that the magazine is unique and it's the only one of its type in town that's full color, full gloss, high quality, and very affordable."
The website ties right into our infomercials. So if you see one of our banner ads or if you see us on TOPS in Lex, you can click right on there and go to our website and see our inventory automatically.
If you're going to make waves or splash you throw a big rock in and you're going see a lot of customers.
If you're just going to advertise a little bit then you're only going to have fewer customers.
So we try to find a form of advertising that works for us here at Courtesy. And when we find something that works we go big into it and that's all we do!
SWEET!
Dan Glass - Courtesy Auto
"TOPS is the place to go in Lexington to find out what's going on it town. You have solved so many mysteries in this town that have electrified people about community events, where to go to get involved in these kind of things, how to volunteer. I am constantly amazed how many people read the magazine and get on the website. The feedback I get is incredible!"Paul Chartier - Community Relations Officer Fifth Third Bank
"We've gotten a lot of positive feedback since we have started working with TOPS.
We've had more people get registered for our events that ever before.
It's really worked for us. Business people that are skeptical should really give it a try, because we have seen an increased numbers as far as participation and dollar raised at our events as a result of working with TOPS in Lex!"
Jennifer Ebert - American Heart Association
"TOPS was very important to us when we opened to just get the word out.
I definitely see our return on it.
We have grown to our third and fourth locations so we definitely see a return on it!
TOPS is definitely doing great! We are very happy!"
Casey Graves - Marketing Director of Raising Canes
People tell us at different places we go, "I saw your ad in TOPS in Lex and it looked great!"
The reason we advertise is because it's the number one magazine!
It reaches the community really well, plus our guests take it with them.
Our business has increased since last year by 37%!
When times get tough I don't think you need to cut back on your advertising I think you still need to go forward, because you want your name out there and I think putting your name in a top rated magazine will make it stay there!"
Zedtta Wellman - GM, Gratz Park Inn
"I love TOPS! It's great!
Every time I do a magazine Ad or the Internet to my website the hits are through the roof!
I run ads in other places too but TOPS is always my source of where people call.
With there being so many realtors in Lexington, you have to go over and beyond, and sometimes it takes spending a little bit of money to do that.
People see you with TOPS, and get to know you.
You have to get that edge above everyone else!
So I would definitely say try it and go for it and I don't know that anybody who advertises in there that wouldn't say that it hasn't been successful for them!"
Dana Gentry - Realtor Associate with ReMax Creative Realty
Your magazine is fabulous!
When this comes out, and everybody waits for this magazine, because they want to see themselves in it!
This is a "have to" pick up!
You've got anyone who steps out the door your in this magazine!
This does cover our clientele who are discriminating shoppers of fine gifts.
Everybody knows TOPS in Lex!!
You're Everywhere!!!
Meg Jewitt - Owner, L.V. Harkness & Co.
"TOPS in Lex was really a no brainer!
It was the very first one that came to my mind!
I knew that if you didn't contact me I knew I was going to be contacting you!
We had over 400 people in here on Valentines Day and I contribute that to my ad in TOPS, featuring our menu!
TOPS is ahead of the rest, and that's kinda how I like to live my life, and manage my business!
I want to be ahead of the rest, I don't want to be behind and TOPS is definitely ahead of the rest!"
Lori Hagen - Owner, The Melting Pot Fondue Restaurant
"It was great to be able to connect with TOPS IN LEX on some of our strongest promotions because they were able to get word out so well for us!
One event that's very special to Keeneland is our military appreciation day.
TOPS photographers pretty much blanketed the place and you all quickly loaded the photos onto your website. We received countless phone calls from family members and mothers of these soldiers saying that it meant so much to them that they could go to this one website and see multiple photo galleries.
In this day and age you can't just rely on the standard print and radio and TV. You've gotta look at web! You've gotta look at the other ways where people are getting their information.
People are certainly looking at TOPS in Lex!"
Kristin Marilla - Special Events Coordinator at Keeneland
- Thursday, July 29th
- Thursday Night Live
- Lexington Speed Dating @ Baker's 360
- For Better
- Friday, July 30th
- Paragon Music Theatre presents: "The Sound of Music"
- For Better
- Willy Wonka
- Don Mcnay's Column: Money, Medicine And The Magic Pill
- Shea, Stein Becoming Legends In Lexington
- Reason 59 To Be At The Alltech Fei World Equestrian Games
- Smooth Jazz Amore: Latest Private Label Wine To Be Released July 31, 2010
- The Bed & Breakfast Association Of Kentucky Goes Green
- Keeneland Supports Today’s Move By The Kentucky Horse Racing Commission Regarding Pari-mutuel Wagering On Historic Races
