Everything you should know about vehicles in Kentucky!
Authored by Paul Miller Autogroup President and General Manager, J.P. Miller, Jr., You AUTO Know is designed to keep you up-to-date and in the know about vehicle trends and developments. As a trusted local dealer for more than 57 years, this blog will provide you with everything you need to know about vehicles that are on the road today!

Paul Miller's New Approach To Marketing

Wed, 02 Nov 2011 16:11:00 -0500

Recently, I've re-vamped my approach to marketing and the mediums in which we use to deliver our message. In a world where non-traditional media is on the rise and the world of graphics is ever-changing with enhanced technologies, we've decided to jump on the bandwagon and take advantage of a new approach to branding our image and getting our message out. We're putting our brand on the move with Beasley Digital Printing.

We've just completed our Paul Miller Ford Parts Department vehicle wraps along with our Collision Centre Transits wraps. Perhaps you've seen our vehicles driving through town or maybe you've even caught a glimpse or two of our Beasley Digital Printing Ford Edge or what we like to call, "The Beasley Mobile." They are quite the "buzz-maker." The drivers of these vehicles get stopped while out and about making deliveries or running errands with interest about these uniquely designed wraps.

What's great about wrapping your company vehicle or adding graphics is the amount of impressions you get for your dollar "“ more bang for your buck so to speak. They are a high impact, cost effective form of advertising that work for all types and sizes of businesses.

While many companies spend thousands of dollars on traditional advertising, in this day and age it is imperative to deliver your message through multiple channels that may be considered, untraditional. Just like the explosion of online advertising and social media marketing, vehicle wraps are another booming yet inexpensive marketing tactic for our company.

Vehicle wraps and graphics expand your advertising without increasing your budget. It allows you to turn your vehicles into eye-catching advertising machines - building brand recognition, raising a company's profile and reinforcing brand identity.

If you are interested in a custom design for your vehicle wrap, contact Beasley Digital Printing, a Paul Miller company for a quote today.

Beasley Digital Printing is Paul Miller's Graphic Design and Printing Studio. Utilizing new and improved technologies, they offer custom designed graphics with the ability to reproduce existing graphic packages to complete your needs! Their services range from vehicle and window wraps and graphics to banners and posters.

As a full-service company they have all of their departments in sync and handle every aspect of the vehicle wrap process in-house. From their Design department, to the fully integrated Printing department and installation experts, they have quality control and a hands-on approach throughout each step of the process. This means they handle the whole job from start to finish, they'll be there if you need follow up support.

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J.P. Miller, Jr. is President and General Manager of Paul Miller Auto group in Lexington, Ky. An auto industry veteran, J.P. knows everything you auto know about cars today! Off the clock you will most likely find him with his family: wife, Aimee; five-year-old daughter, Lauren; and two-year-old son, Paul keep him plenty busy at home! J.P. loves all things auto and enjoys spending time golfing.

Paul Miller has been serving Kentuckians since 1953, thriving under the same ownership for more than 57 years and three generations. Paul Miller offers a great selection of vehicles from Ford and Mazda, as well as numerous certified pre-owned makes and models in the Paul Miller AutoOutlet. With its QuickLane service department servicing all makes and models six days a week and Fortune Collision Centres located in Lexington, Frankfort, Nicholasville and Georgetown, Paul Miller offers exceptional service to customers!