Why Business Analysts Should Use the Business Model Canvas
6:30pm - 8:00pm Location: Sullivan University, Rm 239 Address: 2355 Harrodsburg Road, Lexington, KY 40504 Website
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Presented by: Fred Hilkowitz, Principal at Optionality Consulting
Globalization and the emergence of digital business have changed the playing field for everyone. New business models can now rapidly disrupt an entire industry by changing the way value is delivered to customers (Look how Apple’s iTunes strategy disrupted the music industry, for example). The Business Model Canvas, developed by Alex Osterwalder, is a tool that you can use to examine and rethink your company’s business model.
This presentation will help people learn, through both discussion and hands on exercises about the Business Model Canvas, and give them the ability to use these methods to describe and innovate on traditional business models.