Have you ever visited a website to look at a pair of shoes? Say you put the shoes in your online cart, and decide not to buy at that exact moment for whatever reason. Then moments later, you are being followed by an ad for that pair of shoes just about everywhere you go online.
Coincidence? Stalking? Nope... Just RETARGETING!
The idea behind retargeting is to get a higher percentage of visitors to convert to a sale. Retargeting is a highly effective tool to help accomplish this goal because potential customers are reminded of your business, even after they leave. Why wouldn’t you want to get back in front of your customers once they have left your website? This has become one of the most common practices used by business owners, and for good reason.
Retargeting focuses on the percentage of people who did not make it to that final step of buying your product online, visiting your gallery page or seeing your locations. We can also add a remarketing tool on the search engine. So if someone searches for your company but does not make it to your site (or even if they went to the competition’s site!) we can serve them an ad and bring them back to your website.
TOPS Digital Solutions has a number of clients who are currently using this powerful marketing tool. We often see the highest CTR (click-thru rate) on this tactic.
You work so hard to reach that target customer. Why not say, “Hey, come back!”