Record Number Participate in the 2019 Goodgiving Challenge


Lexington, Ky. (December 2, 2019) – Launching on Giving Tuesday, the GoodGiving Challenge connects charitable individuals with 131 local nonprofits during this week-long online giving campaign. The GoodGiving Challenge is hosted by Blue Grass Community Foundation and Smiley Pete Publishing and runs from 9 a.m. on Tuesday, December 3, to 11:59 p.m. on Monday, December 9. At, donors can read about the work of the 131 nonprofits and make donations using the convenient online platform.

Since its inception in 2011, the GoodGiving Challenge has raised $10 million total for nonprofits. Last year, the Challenge raised $1.5 million for 110 local nonprofits through more than 7,500 gifts made in 81 counties across Kentucky, 47 U.S. states, the District of Columbia, Canada and England.  

 “We are dedicated to the idea that one person can make a powerful impact,” said Lisa Adkins, President/CEO of Blue Grass Community Foundation. “But we know we have the biggest impact when we work together. At Blue Grass Community Foundation, we believe in investing together for our community, and the GoodGiving Challenge makes charitable giving fun, accessible and rewarding for the whole community.”

 With gifts starting at $10, everyone can be a philanthropist during the GoodGiving Challenge. The low minimum donation amount and the easy-to-use giving platform simplifies the giving process and connects donors to new philanthropic causes. In 2018, one-third of donors gave to a new nonprofit for the first time. 

This year’s GoodGiving Challenges features over $440,000 in matching prizes that may increase your gift by as much as 50 to 100 percent. Each day of the Challenge will offer opportunities to amplify gifts with matches and prizes. The EE Murry Family Foundation is kick starting the Challenge with a $75,000 match pool that increases gifts by 50 percent (maximum $125 match per gift). Please visit for comprehensive details.