By Ashley Alt


While the wine vintners are sharing knowledge (and tastings!) of their wines, guests can browse the marketplace full of Lexington shops and boutiques, wine and bourbon walls, and a “Key-to-the-Closet” raffle full of items to complete any woman’s dream closet. Opportunities to learn more about the important work Kids Cancer Alliance does within the community will be shared throughout the night.

About Kids Cancer Alliance

KCA was started in 1981 as a joint effort between a volunteer group in the Lake Cumberland area and the Kentucky Cancer Program.

Their shared vision was to provide a “normal” camping experience for children with cancer; quite a novel idea at the time as there were only five other oncology camps across the entire country.

The organization has 36 years under its belt of providing pleasant experiences for kids and their families, and it is now proudly offering oncology and sibling camps, teen and family retreats, quarterly events and in-hospital programs, as well as assisted financial support, all completely free to children with cancer and their families.
Through community support of donations and volunteering and corporate sponsorships, programs of KCA have been and always will be completely free for every child affected, along with their siblings and parents. Each program is designed to help children with cancer have enjoyable and positive experiences, which is made possible by KCA team leaders working to create valuable memories for the kids.
Wine Women & Shoes, a wine and fashion-themed event planning organization, goes above and beyond the typical business/not-for-profit collaboration through its remarkably fun and functional style, guaranteeing the events pulled off will be talked about for years to come.
Headquartered in Napa, California, the 13-year-old organization has produced over 300 events which have generated over $35 million for various women’s and family-related causes. The caring organization helps nonprofits all over the country raise money for their deserving causes, constantly working on ways to replicate previous successes and help charities attract new donors to catapult their fundraising efforts, incorporating a dazzling feminine flair each step of the way.
Holding a highly-esteemed reputation of delivering off-the-charts-entertaining events, The WWS organization is comprised of a tribe of “sole sisters,” experts in event production, fundraising, branding, volunteer wrangling, and yes, the wine business, who are absolutely committed to the success of their nonprofit partners.
While the WWS team enjoys getting dressed up and hosting fancy gatherings, their mission goes far beyond the glitz and glamour of their appearance. They genuinely care about the success of every event for every charity held, as they work hard to find what fits for each market. Years of event expertise and best practices, along with access to their national fashion partners and designers, ensures a phenomenal outcome of every community’s gathering.
An Evening To Remember
The latest local happening of WWS is a benefit on behalf of Kids Cancer Alliance, a nonprofit organization whose mission is to enhance the quality of life for children with cancer and their families through recreational and support programs, providing a sense of normalcy in kids’ lives in the midst of cancer treatment.
The empowering organization kindly asks you to join Kids Cancer Alliance for an unforgettable evening of wine, fashion and fun, where attendees will take part in designer shopping, wine tasting, a runway fashion show and much more, all while contributing to enriching the lives of kids with cancer.
What can attendees expect at the event? Other than an incredible evening commemorating this amazing cause, guests will be entertained by silent and live auctions, wine tastings from an array of California wine vintners and a fashion show featuring the gorgeous models of Images Model and Talent Agency, who will be showing off the latest Spring fashions from Bella Rose Boutique.
Shelby Russell, Executive Director of Kids Cancer Alliance, is ecstatic to announce the second collaboration of Wine Women & Shoes with Kids Cancer Alliance.
“Wine Women & Shoes is a really unique event because it incorporates so many exciting elements in one evening,” Russell said of the anticipated event.
Getting involved with KCA as a summer camp counselor 14 years ago, Russell fell in love instantly with the kids there as well as the people involved with the organization. Russell credits KCA to inspiring her to pursue a career in pediatric oncology, which she did, first as a social worker, and then as her recent position of Executive Director.
“I’m so very blessed that each and every day I get to work with the most courageous and resilient children and families, as well as dedicated co-workers and volunteers,” Russell opens up. “Kids Cancer Alliance is truly special because we are mission-focused and everyone involved is all about the kids.”
According to Russell, the WWS Lexington Committee is being chaired by Meiko Welch, who has been volunteering for KCA as a camp nurse for over 15 years, and wanted to do more to educate the local community about the programs and services that the charity provides to Central Kentucky’s children with cancer, as well as their families.
Since all of the KCA programs are provided at no charge to the children and families, the committee has been working hard year-round to plan a fun-filled event that will raise valuable funds in order for the KCA to continue to touch the lives of these special children who are battling cancer.
Thousands of brave children are finding reprieve of fighting cancer from this powerful alliance of support. KCA is continually evolving new programs to meet the needs of the families it serves, giving kids opportunities to just be kids again and enjoy time spent with their families and friends outside of the hospital.”•