By Marsha Koller
We’ve looked at the hottest trends in colored wedding dresses, but one ‘sets the tone’ – a big trend in Hollywood weddings and beyond is the gray wedding gown. At first glance this sounds a little dour – gray on your wedding day? But in reality these gowns are lush, subtle and ethereal – a dream walking down the aisle. Guests will whisper, “What is that she’s wearing” and look on as if in a spell.
The reason gray gowns are so alluring, and so, so bridal, is the addition of the gray tone; which is not the addition of a true color at all. It can make a gown appear as a subdued white, like it came from Tudor queens trousseau; or it can make you look like you are starring in Grace Kelly gray. It lends a true Old Hollywood glamour that many look for and cannot find in a white wedding gown.
As the gray tone gets bolder and deeper in a dress, bolder gray gowns cry out for the attention of brides ranging from avant garde to gothic, and are perfect for theme weddings from renaissance to period events. If you want your gown to be different, but not colorful – gray could save the day.
Yes, a fabulous dove gray strapless wedding gown even made an appearance promoting one of the many Kardashion-esque weddings (Kim and Kanye), elevating this tone to a trend. While we may question motives, you can’t question their effect on trend setting and style watching. Now many brides have a gray gown on their “have to try on” list. According to ebay, gray wedding gown sales have increased 260% since these celebrity sightings.
Gray gowns have also walked down the aisle on Kate Moss, Real Housewives Cynthia Bailey and Adriana De Moura, even Camilla, The Duchess of Cornwall. Katherine Heigl wore a gray backless wedding dress – train and all – walking the red carpet instead of down the aisle.
Gray is Universally Flattering
Because gray is not a color but a tone, it actually looks great on almost all skin tones. Brides with darker skin look exceptionally magnificent as a pale gray gown makes their skin glow, and very fair brides don’t look washed out like in some white gowns. Don’t choose a gown that’s too dark or you run the risk of blending in with mothers and grandmothers of the bride.
Pave the Way to Gray
Your choice of bridesmaid gown colors is open to almost any you wish if you are wearing a true gray, with no added blue or violet undertones. But to make a strong visual impact, a great look for your maids is to wear whites, creams, grays or blacks. Yum.
Remember, as always, not to ‘marry yourself’ to the idea of a gracious gray gown – once in the salon white still tends to sweep most brides off their feet!