Digital Playbook: You Have 8 Seconds. Use It!

Chad Howard


8 Seconds. That is the average attention span of a person (and a goldfish, in case you’re wondering). 

Those 8 seconds is all the time your website has to generate enough interest to gain a new customer. This is why it’s essential for companies to provide a positive online experience for their customers.

A user-friendly website ensures that each visitor to your website has an easy, effortless, and pleasant experience. But what are the aspects of a website that make it more likely to generate new business?

8 Seconds. That is the average attention span of a person (and a goldfish, in case you’re wondering). 

A user-friendly website involves a combination of readability, navigation, mobile-optimization, and load time — all of which enable a user to quickly and efficiently navigate the site.


Readability Matters

Readability is synonymous with “skim-ability.” A user should be able to quickly skim for keywords and phrases to locate useful information. 


Enhance Your Website's Skim-ability

Divide paragraphs liberally to create more separation between thoughts

Make your navigation panel easy to access and clearly organized

Use visual elements and colors to differentiate between sections of information

Separate sections with clear headers that accurately describe section content

Use dynamic media like photos, videos, and audio clips to engage visitors

Choose an easy-to-read web-friendly font so your content is legible on any device


Think Mobile-Friendly

Now more than ever, users are interacting with websites through their mobile devices. In fact, Google says that 61% of users are unlikely to return to a site if they had trouble accessing it through mobile, with 40% actually leaving to visit a competitor’s site instead.  In fact, Google now indexes and ranks all websites based exclusively on the mobile version. This means that having a website that is not mobile-friendly will negatively affect your search engine visibility.

With all of this in mind, mobile optimization should be a requirement during your website’s design and update phases.


Load Time is Key

Page speed is the amount of time it takes for a website’s components to load, and it’s a giant factor in the overall user-friendly website experience. Typically, you should aim for a load speed of no more than 2 to 3 seconds. Anything beyond that can drive users away from the site — and that’s not even the worst of it.

Poor load times can also have a serious negative impact on your website’s SEO. Search engines have started considering page speed as a ranking factor when indexing pages. Snail speed is not ideal if you are trying to create an appealing user experience for your visitors.

Bad user experience can ultimately be crippling to your business’s website — both online and off. In fact, 57% of users say they will not recommend a business with a poorly designed mobile site.

Contact Chad & Lindsey for a FREE consult and make sure you are putting your best foot forward with your website experience!