Keeneland Accepting Entries for New October Digital Sale

Amy Gregory


LEXINGTON, KY (Sept. 9, 2020) – Keeneland today announced it will start accepting entries of horses of racing age for its first October Digital Sale on Friday, Sept. 11. The October Sale will be held Thursday, Oct. 1 via the new Keeneland Digital Sales Ring platform.


The entry deadline for the October Sale is Monday, Sept. 21. The catalog will be available online on Friday, Sept. 25.


The Keeneland Digital Sales Ring successfully debuted June 23 with the inaugural Online Select Horses of Racing Age Sale.


“The Keeneland Digital Sales Ring expands the scope of sales options we can provide our customers by giving us the flexibility to host small, select online auctions throughout the year,” Keeneland President-Elect and Interim Head of Sales Shannon Arvin said. “The Horses of Racing Age Sale in June was well received and proved to be a productive outlet for buyers and sellers. We look forward to continuing to build on its success.”   


To enter horses in the sale, sellers may use the Keeneland Sales Portal.


For more information about the October Sale, contact Dean Roethemeier at [email protected], Kyle Wilson at [email protected] or Chip McGaughey at [email protected],



For more than 80 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and presents online auctions through the Keeneland Digital Sales Ring. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. In 2020, The Summer Meet at Keeneland presented five days of racing from July 8-12. Keeneland hosted the Breeders’ Cup World Championships in 2015 and will hold the event again on Nov. 6-7. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit


For more information contact Amy Gregory at 859 361-3490 or Amy Owens at 859 421-2566