Digital Playbook: Let's Get Social in the New Year!

Chad Howard


2020 is quickly coming to an end. However, people’s online shopping habits will remain the same moving into 2021, and social media plays a big role in that movement. Therefore, you need to be sure that your business has a good plan in place for social outreach to your clients and prospects.

Social Media Advertising

If you want to master the digital marketing basics, starting with social media marketing is a great idea. One of the major advantages of advertising on social channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. is that you can choose your target audience. According to Hubspot, 92% of business owners and marketers say that social media is crucial to their business.

So, what social media platforms should you use for your business?

Facebook: A Facebook Page for your brand makes you more discoverable and is a great way to connect with potential customers. Facebook Ads have proven to be highly successful in gaining more exposure for a business.

Instagram: Instagram is the best way to express your business visually. The platform offers several tools to help you engage with your audience. With 500 million monthly active users, Instagram is growing extremely fast.

Twitter: Twitter for businesses reaches straight out to people who are looking for new products and special deals. According to a report from Research Now, 93% of people who follow small and medium-sized businesses on Twitter plan to purchase from them, while 69% have already bought something from the companies they follow.

Pinterest: With 100 million monthly active users, Pinterest is the most popular platform people go to discover new ideas. The visual content you create and share on your Pinboards can be used to catch the attention of your audience and encourage them to try your products.

LinkedIn: LinkedIn is an essential network for building your brand and creating strong business connections online. You can use it to share content, keep up to date with trends, and connect with key influencers in your industry.

Email Marketing: Before you ask, yes, it still works. In fact, 82% of B2B and B2C businesses use email marketing today. Why? Because for every $1 spent, email marketing generates an average of $38 in revenue. The key is to make your emails stand out, which is easier said than done. Before you create an email campaign, you need to understand the psychology of your potential customers.

At TOP Marketing Group, we want to ensure you have a proper social strategy in place to kick off the new year. Reach out to us at [email protected] for a free digital consultation.