Bette Davis Eyes

Allyson Mattingly


As the saying goes, eyes are the window to the soul - so why not make them pop? With the toasty temperatures, the last thing you want to do is apply your entire face just for it to melt off when you step foot out your front door. Summer is the perfect time to put the focus front and center on your sexy, smize-y, or even simple eye makeup looks, perking up your peepers for the world to see! Now, get the 4-1-1 on helpful tips and tricks to make your eyes the star of the show.


Nude Eyeliner

Applying nude or flesh-toned eyeliner to your waterline can make signs of tired eyes vanish, giving you an instant pick me up. While dark shades are great for a boost of drama, tightlining with these hues can actually make your eyes look smaller. White eyeliner has also made its way onto the scene recently, thanks to our MUA friends on Tik Tok, and is great for an eye-opening effect.


Under Eyes

To create a well-rounded look on your lids, your under eye area may need a little TLC, too! Say goodbye to dark circles that can set off your look by adding a brightening concealer to even out your skin tone. A good brightening concealer will make your entire eye area appear brighter and everyone will be begging for your secrets!

PRO Tip: Choose one shade lighter than your foundation for the best under eye coverage.


Sheer Beauty

For the days when you want to rock the no-makeup makeup look, a sheer eyeshadow is the perfect trick. The opposite of a smokey eye, a sheer look will illuminate your lids and give you an effortlessly sun-kissed eye, perfect for a summer day to night transition.  Whether doing a sheer or smokey look, we always recommend adding a hint of shimmer to the inner corner of your eye and brow bone for that extra pop!


Curl Up & Define

Such a simple step, but such a huge difference. Until I started using an eyelash curler just recently, I didn’t realize how much volume and length my lashes were missing, even with mascara on! Curling your lashes will instantly open up your eye area and when you apply your mascara, you’ll feel, and look, like you’ve just put on a pair of falsies. To take it up a notch, heating up your eyelash curler can act as a curling iron for your lashes, making them stay in place all day and all night.


Brightening Shades

If you have hooded eyes, making your eyes look larger is sometimes a daunting task. One of our favorite techniques when craving the illusion of bigger eyes is to bring our eyeshadow close to the brow, which will make your lid space appear larger. 

When it comes to eyeshadow shades, tones can have a big impact on how much your eyes pop. Using light to medium tones, such as pastels, light browns, shimmer shades, and more can help you create the perfect doe-eyed, sparkle in your eye look.


Marilyn Monroe's Eyeliner Trick

Getting Marilyn Monroe’s famous sleepy eyes is easier than you might think, thanks to a simple beauty hack! Using eyeshadow and white eyeliner, the cat flick on the top lid elongates the eye and makes for a fuller lash line, while the bottom creates a shadow to draw the eyes down - the key to the ultimate sleepy look.