Small Business Saturday

Amanda Harper


Founded in 2010 by American Express, Small Business Saturday aims to drive traffic to local boutiques, shops and vendors during the busy holiday season. Held the day after “Black Friday” each year, this event is a wonderful way to directly support our community. Here are some tips to help you make the most of this shopping event while doing the most to benefit local small businesses!


Follow Businesses on Social Media

Follow your favorite boutiques and local organizations on social media early in November. Most businesses that offer SBS discounts will promote them on Facebook and Instagram. That said, even if a business doesn’t offer any type of discount, some host open houses and fun events that will make the shopping experience a festive, fun time!


Think Outside the Shopping Bag

It’s called Small Business Saturday – not “Shopping Small Saturday.” There are a lot of businesses and vendors that participate in this event that aren’t typical brick-and-mortar boutiques or stores. Local artisans, “experience” venues, restaurants, florists, candy shops and more are out there waiting to be explored! 


Can’t Shop In-Person?

Don’t forget that many local businesses offer products or gift cards online! Some even have online exclusive sales for the holiday season!


Spread the Word

Tell everyone that you’ll be shopping local on SBS! The Small Business Saturday website offers graphics you can post on your social media to let your followers know you are committed to the #ShopSmall effort. By increasing awareness of shopping local, you’re helping businesses across the United States!


It’s Not Just One Day

Shopping local is an everyday effort. Remember to shop locally throughout the holiday season – and all year long! •


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