John G. Roche Opticians is a small family business that offers a boutique eyewear experience. From designer sunglasses to cutting-edge lens technology, they offer an experience unlike any other in the Bluegrass.

In the 1990s, John started advertising. Golf and sunglasses proved to be a winning combination. They began to increase their inventory of prescription and designer sunglasses to best serve their active clients. At the same time, they began having annual trunk shows with designer eyewear brands. Oliver Peoples got in touch with the boutique in 2006, and Roche’s clients fell in love with the brand.

In 2013, they opened their office in Lexington. They are now proud to offer digitally designed lenses that provide a more refined image. This allows certain visual needs to be addressed more accurately, resulting in optimal visual acuity.

Their Oliver Peoples and l.a. Eyeworks lines are their most popular. They added Lindberg, a Danish frame company known worldwide for their state of the art construction and lightweight design. In 2015, they added frames from Anne et Valentin, a French company with a flair for artistic colors and shapes, taking the store to the next level of fashion.

Francis and John are excited to be in Lexington as they approach their 5th anniversary!

710 E. Main St. Ste. 120 // Lexington, KY // (859) 523-5070 //